What’s in a Logo?
Since time immemorial, logos have been a central part of businesses’, organizations’, and all manner of entities’ branding — even before “branding” was a buzzword. Think about it for a second: how many logos could you recognize without even seeing the entity's name? Probably a lot. This trend is common enough that there are even quizzes dedicated to testing your knowledge of which logos match the company. While you may not be aiming for to get your logo recognized by millions of people, creating a custom logo that makes you stand out from the pack in your area or region is crucial for growing your brand, whatever your brand may be.
Logos can be as simple or as complex as you like, but the best logos are easily recognizable, not convoluted, and can work well when paired with text. Think about some organizations that you respect or admire; what do their logos convey? Is it a feeling? Is it a call to action? Or, is it something so simplistic that you think, “dang, I wish I’d thought of that!” No matter your preferred style or look, a custom logo is crucial for growing your brand recognition, gaining followers, supporters, fans, and clients, and creating a cohesive feeling around you organization. No matter your logo design, Impress Ink has the know-how and skill to create the custom apparel you need to grow your brand. Curious about some of the most popular reasons people choose Impress Ink for their custom logo design and custom apparel printing? Take a look below for some of the top reasons a custom logo is right for your organization.
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Reason Number Four: Brand Awareness
We briefly touched on this in the first paragraph, but let’s get into some of the specifics. First, what’s a brand? A brand is your organization’s identifying mark (logo). The act of physically branding something became more well known in the late 19th century when cattle ranchers took a hot iron and pressed it to their cattle's’ hides, distinguishing them from other cattle in the farm-to-slaughter process. Later, in the 20th century, when companies began shipping and distributing their products in different markets, they needed a way to distinguish themselves as well. Atlanta’s now-behemoth soda company, Coca-Cola, was one of the first companies to have their name and logo known by the masses. While you may not be looking to rival Coke, the idea remains the same: if you’re operating in a market where there are multiple organizations or companies of your same type, a recognizable logo works wonders for distinguishing your organization. Even if you feel you don’t have an eye for design, collaborating with your team to create something simple and easily recognizable is not only a good team building exercise but also a way to see how multiple people view and regard your logo. Coming up with a custom logo that puts a face to your name is one of the best ways to grow your brand.
Reason Number Three: Trigger Emotions
We’re not talking about making someone weep with joy or immediately buying up all of your product just by seeing your logo (though the latter would be pretty cool). We’re talking about evoking emotions that make people become more interested in your brand. For example: a mom and her son are walking in the park and they see two people dressed in light blue shirts with a large logo they’ve never seen before. Even before they can make out the accompanying text, they have an interest in the logo because it’s oversized, features silhouettes of animals interacting and playing with each other under a large, sprawling oak tree. Sounds lovely, right? Even before the mom and son walk close enough to read Andy’s Animals No-Kill Shelter below the logo, they’ve begun weighing the pros and cons of adopting a dog. Andy may not know it, but, this coming Saturday, the puppy that just got brought into his shelter is finding a new home with this mom and son — all because his logo was conveyed an image that sparked this young boy’s interest in a pet. That interest and emotional response was enough for the mom to commit to allowing her son to adopt the puppy. The same can be done for nearly any brand and logo.
Reason Number Two: A More Professional Approach
Let us ask you something: In a day and age where it’s rare that every business besides that one corner bar that’s been in your neighborhood since the early 1900s has a website, are you more likely to buy a product from, donate time or money to, or hire services from an organization without a website? Simply having an online presence isn’t enough, though. Even if your website exists, if it looks awful, people are less likely to venture further into your pages and interact with your company or organization. The same can be said of your logo — or lack thereof. We’re not suggesting that having or not having a custom logo will make or break your brand, but it does add extra oomph and an air of professionalism to your presence.
If a potential client has two choices — your company being one of them — and your brand only lists your services but it looks like you haven’t given any professional touch to it (logo and text-logo interaction on both screen and print), which company are they more likely to choose. A custom logo design simply shows that you give a rip about how your business is conveyed, not solely how well you execute your services or how great your products are. Don’t shortchange yourself; you know your brand is unique, so treat it as such and give it a professional look that attracts clients and supporters.
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Reason Number One: Nearly-Free Promotion
What business or organization doesn’t love promotion? You may be paying for custom logo design, silk screenprinting, and other custom apparel upfront, but having your logo out there on the Web on and custom apparel means that once it’s out there, it’s out there. This creates a brand presence that’s hard to beat. No matter your budget, Impress Ink can print custom apparel and merchandise that suits your unique needs to get your brand out there. If you’re looking for something other than t shirts for promotion items, we have an array of items that can benefit your business or organization.
But let’s revisit the “nearly-free” part of the nearly-free promotion. Remember the mom and son who are adopting the pup from Andy’s no-kill shelter this coming Saturday? Andy’s return on investment for that shirt is leagues higher than what it cost him to print the shirt. Why? Because the price of the t shirt was significantly less than the cost of pet adoption. While Andy spent more a run of custom t shirts, the word of mouth from the mom and son is likely to spread throughout the son’s class, creating potential clients and dedicated supporters.
If your business or organization could stand to benefit from custom logo design, make sure you check out our design studio page for an incredibly user-friendly experience. Have questions about how Impress Ink can help with the process from design to pressing? Don’t hesitate to give us a call at 407.982.5646 or shoot us an email at info@impressink.com.
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