In the Age of The Internet that we currently live in, it may feel like the need for real-world, physical marketing is slipping by the wayside. After all, if you can post things on social media, send emails and text messages, or create visually appealing digital ads, it probably feels like there isn’t much need for a physical advertising presence. Right?
Not so much. Digital advertising offers a wealth of ways to connect with customers, but we do still live in the physical world and a well-rounded marketing strategy should take that into account. Think about it this way: How many branded pens do you have in your bag or desk drawer right now? It can seem like an innocuous little thing, but each pen with a logo and contact information represents a big opportunity to not only remind existing customers about your business, but also to reach new customers. Not bad for something that probably cost a small handful of change to produce. Custom branded promotional goods are a great opportunity for marketing because they have a single upfront cost and continue to provide advertising for you into the future—depending on the quality of said items, of course. Those branded promotional goods can be a great low-cost way to spread the word about your business. Here are our top suggestions for promotion with custom marketing materials:
When Customers Visit
Smaller custom branded items like pens or flash drives are a great option for everyday swag that can be given to any customer that walks through your doors. Give your customers a branded lip balm as a way to say thank you for coming in, or hand over a branded pen and encourage them to take it with them. Each time they use the item, it’ll bring your business to mind, so the next time they need whatever goods or services you provide, your business will be at the forefront of their mind.
Events
Whether it’s a local job fair or a community-wide summer picnic, events are a great time to hand out swag and extend awareness throughout the community. Think about giving away branded products that are relevant to both your business and to the particular event. This can mean items like water bottles on a hot summer day or reusable tote bags for a conference.
Employee Recognition
Rewarding milestones and positive achievements is a wonderful way to encourage more of the same. Give embroidered apparel branded with your logo as a way to say thank you to an employee who went above and beyond. Or, give custom screen print shirts or branded mugs to everyone in the company as a thank you for a great year.
Donations
Donating financially to not-for-profit organizations is a great way to give back. However, when the opportunity presents itself, donating branded items can be a great way to give back and do a little marketing. Offer specialty products branded with your company’s logo for a silent auction or other charitable event.
Incentives
Are you trying to encourage positive change amongst your team? Provide them with some encouragement! Whether you choose to make it a contest and offer a prize or simply give branded items as a gift to all of your employees, items like custom screen print shirts and sweaters or branded coffee mugs are pretty universally useful items and provide you with ongoing advertising.
Additionally, branded promotional goods can be used as an incentive for customers. It can be an add-on to encourage purchases, or it can be a gift to welcome new clients or say thank you. Giving custom promotional items can be a great incentive for both employees and clients.
Sponsorship
Is your business connected to the community? Sponsoring a local pee-wee sports team is a great way to give back to your community, but it’s also a prime opportunity to spread the word about your business in a positive manner. Custom screen printed shirts with the team logo on one side and your business’s logo on the other helps create team unity, but it also provides a visible marketing platform for your business.
Custom marketing materials are more than just low-cost items designed to get your name out there. They can be a great way to connect with the community, reward your employees, or thank loyal customers. For more ideas on what can be branded and how to use it, start by working with the Impress Ink team. We’re glad to help you design and print the right branded promotional goods for your needs, so contact us today!
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